Printing Trends to TRY in 2021!
Here we are! We made it through 2020! And what a CRAZY year it has been for all of us personally and professionally. As many of us do at this time of year, we sit back and reflect on the past year and how we want to move into the New Year 2021. This past year has left many of us with a lot of challenges no doubt and possibly hindering our efforts to tackle some of the goals we wanted to achieve in 2020, but that should not stop you from moving forward into 2021 with a list of goals to strive for even if some of them are repeated from the previous year!
This Covid Pandemic has effected may of our businesses so much so that we are looking for ways to drive sales and attract customers to us. At Select Print Services we are constantly looking for ways to provide to your customers products and services that will assist them in the marketplace. And some of the Trends below are KEY IDEAS that YOU as a business or Individual will want to try to implement into your Custom Printed products this year!
DIGITAL PRINTING
Throughout the global printing market, the use of digital and laser printing is on the rise. This is due to its efficiency & speedy print rates in comparison to traditional printers, such as web offset & sheet-fed. So if you have been wanting to print something but were concerned about the cost because it is full color or the quantity may be too small, this is your opportunity to give this technique a try! Also, the greatest success and feature of this digital printing process is the ability to “personalize” a printed product while still maintaining a cost effective product with quick turnaround service.
DIRECT MAIL MARKETING CAMPAIGNS
Direct mail marketing is a form of direct marketing. A company or business has their marketing campaign collateral physically sent to an address list of their choice. This usually includes their current customers or their prospect target customers. Providing their audience with a tangible incentive allows them to efficiently market their business & grow their brand awareness.
Direct mail marketing collateral includes post cards, self mailers, dimensional mailers, letter mailers, double mailers, catalogues, plastic card mailers, flyers & so much more.
As the economy begins to reopen, companies & businesses have implemented direct mail into their current & future advertising strategies because it is one of the top most cost-effective channels when trying to attract & inform customers.
Direct mail marketing is expected to continue on an upward trend toward the end of this year & throughout next! So if you have not put together a marketing plan that includes Direct mail pieces, give us a call! We have a wide selection of printing services and promotional products for ALL of your direct mail marketing needs that will allow you to reach those sales goals you laid out for 2021!
SPECIALIZATION
By offering specialized goods and services in the printing industry, such as specialty paper products, finishing options, bindery & die cutting services, Select Print Services is able to offer to our customers additional ways for them to amp up their marketing materials for 2021 and stand out to their competition!
GREEN PRINTING
In 2021, many businesses are choosing to source printing companies that are more eco friendly with their practices along with using and offering sustainable products. If your initiative is to be “Green”, Select Print Services will work with you to source materials that will accomplish that goal. We want to ensure that if your business is wanting to be recognized for their ECO CHOICE initiative that we are offering everything to maintain that goal!
These are just a few of the current trends that are sure to provide you with some ideas to think about moving into this New Year 2021! These will be sure to provide you with cost effective ideas, competitive advantages and branding strategies to assist you with some custom print marketing ideas to try! So give us a call today to discuss how we will work with you to achieve your Goals this New Year!
Happy New Year 2021!